Our Team

Wayne Lusthoff II
General Manager

Dale Pugh
Southeast TX and DFW
VP of Business Development
Wayne oversees overall sales and market-channel relationships for Bormann TOLA, ensuring that ​all of our partners receive the necessary support, training, and visibility throughout the TOLA region.
Southern Texas Border
Dale​ concentrates on cultivating and sustaining essential relationships with manufacturers and channel partners, devising strategies to generate and develop opportunities for the commercial sector within the TOLA market.Â
wayne@bormanntola.com
(763) 226-1798
dale@bormanntola.com
(832) 563-3937

Eric Lefebvre
Regional Territory Director

Derick Alba
Central TX
Eric provides assistance to integrators and consultants within his territory through product guidance, demonstrations, and project support, ensuring that systems operate as expected in real-world applications.
Regional Territory Director
Louisiana
Derick collaborates closely with dealers and end users within his territory, ensuring that the appropriate brands and technologies align with each project’s performance and budget objectives.
eric@bormanntola.com
(512) 779-1253
derick@bormanntola.com
(281) 900-8785

Jay Penick
Regional Territory Director

Aaron McAllister
Oklahoma, Arkansas, TX-Panhandle, DFW
Jay collaborates with integrators and consultants to design and support commercial audiovisual systems, from initial design discussions through to commissioning.
Customer Support Manager
Aaron serves as the primary operational hub for our team, managing new account onboarding, order processing, and other logistical activities related to interactions between customers and our manufacturers.
jay@bormanntola.com
(405) 820-3452
aaron@bormanntola.com
(469) 444-7037

Christine Borden
Executive Assistant
Christine is responsible for all administrative tasks between all departments and also runs the accounting department.