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Our Team

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Wayne Lusthoff II

General Manager

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Dale Pugh

Southeast TX and DFW

VP of Business Development

Wayne oversees overall sales and market-channel relationships for Bormann TOLA, ensuring that ​all of our partners receive the necessary support, training, and visibility throughout the TOLA region.

Southern Texas Border

Dale​ concentrates on cultivating and sustaining essential relationships with manufacturers and channel partners, devising strategies to generate and develop opportunities for the commercial sector within the TOLA market. 

wayne@bormanntola.com
(763) 226-1798
dale@bormanntola.com
(832) 563-3937
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Eric Lefebvre

Regional Territory Director

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Derick Alba

Central TX

Eric provides assistance to integrators and consultants within his territory through product guidance, demonstrations, and project support, ensuring that systems operate as expected in real-world applications.

Regional Territory Director

Louisiana

Derick collaborates closely with dealers and end users within his territory, ensuring that the appropriate brands and technologies align with each project’s performance and budget objectives.

eric@bormanntola.com
(512) 779-1253
derick@bormanntola.com
(281) 900-8785
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Jay Penick

Regional Territory Director

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Aaron McAllister

Oklahoma, Arkansas, TX-Panhandle, DFW

Jay collaborates with integrators and consultants to design and support commercial audiovisual systems, from initial design discussions through to commissioning.

Customer Support Manager

Aaron serves as the primary operational hub for our team, managing new account onboarding, order processing, and other logistical activities related to interactions between customers and our manufacturers.

jay@bormanntola.com
(405) 820-3452
aaron@bormanntola.com
(469) 444-7037
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Jay Penick

Regional Territory Director

Oklahoma, Arkansas, TX-Panhandle, DFW

Jay collaborates with integrators and consultants to design and support commercial audiovisual systems, from initial design discussions through to commissioning.

jay@bormanntola.com
(405) 820-3452
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